Google Ad Grant management for nonprofits
Google will give your nonprofit $10,000 a month in free advertising. Most of it goes unused.
We handle the whole thing: application, setup, and month-to-month management, so people searching for help in your area actually find you.
Who you'd be working with
I'm Will Hawkins. Lampstand Growth is my firm, and I do the work myself.
I manage Google Ad Grants for pregnancy centers and other small nonprofits. No account managers, no ticket queues. You work directly with me from the first conversation on.
What we actually do
The Ad Grant is $10,000 per month in Google search advertising, free to eligible 501(c)(3)s.
The catch: Google's rules are strict, and unmanaged accounts drift into low usage or get suspended. We apply on your behalf if you don't have the grant yet, build the campaigns, keep the account compliant, and send you a plain-English report every month.
What this looks like when it's managed well
Real figures from a rural Florida pregnancy center we manage, July 2025 through June 2026.
Since December 2025 the account has run $6,700–$8,500 of grant budget every month. Most of those searches were informational, things like "pregnancy symptoms," with no city name attached, meaning ads reached people that local search rankings never could.
The billing-pause guarantee
Your second month doesn't bill until your ads are live. If Google's approval process takes longer than expected, that's our problem, not your invoice.
Talk it through with Will
Twenty minutes, no pitch deck. We'll look at whether your center is eligible, what the grant could do in your county, and whether it's worth your time. If it isn't a fit, I'll tell you.