Lampstand Growth

I help pregnancy centers use Google’s free $10,000 a month in ads.

It’s called the Google Ad Grant. I apply for you, build the ads, and run them every month, so women searching for help near you can find your center.

Book a call with Will
Real results for “early signs of pregnancy,” September 2026. The ad in the top spot is an example.

Why a good website still loses this search

When a woman near you looks up symptoms late at night, the results belong to national health sites like Mayo Clinic and Johns Hopkins. A local center can’t outrank them, however good its website is.

An ad can still reach her. Google shows it to people near your center, and it can appear above the regular results. Eligible nonprofits get up to $10,000 a month from Google to spend on those ads. Some centers have never applied. Others had the grant once and it stopped running.

What I do

  1. Get you the grant

    The application is free, and I handle the paperwork. If your center had the grant and it stopped, I find out why and get it running again.

  2. Build the pages your ads land on

    One page for each service, so a woman looking for a free ultrasound lands on the ultrasound page. The pages sit on their own address next to your site. Your website, and whoever runs it, stay exactly as they are.

  3. Keep it running

    Google suspends grant accounts that fall behind its rules. I watch yours every month so that doesn’t happen. Ads on abortion-related searches also need a separate Google certification, and without it they don’t run at all. Most agencies have never been through it. I have, and it’s live for a center I work with.

  4. Tell you what happened

    A report every month, in plain English: how much of Google’s money went to work for your center and what women were searching for.

A pregnancy center in rural Florida

I run the grant for a pregnancy center in a rural Florida county. In the last twelve months, Google put $69,628 into their ads. Since December it’s been between about $5,900 and $8,500 every month. None of it came from their donors.

Most of the searches were women looking up symptoms. The top ones in August didn’t include a town name.

Numbers from their August report, ad account, and site analytics, retyped here with their name taken off.

Lampstand Growth
August 2026

Google Ad Grant report

Prepared for
Google’s money put to work in August$5,939.71
Grant used each month, Sept 2025 to Aug 2026
$10,000 limit SONDJFMAMJJA
What women searched most
  • pregnancy symptoms
  • early pregnancy symptoms
  • early signs of pregnancy
  • signs of pregnancy
  • early signs of pregnancy before missed period
  • when should i take a pregnancy test
Appointment confirmations on your websiteAll sources, not just ads50

“It’s a bit softer than July, which is a normal late-summer pattern, and nothing needs adjusting on the account.” Will

Will Hawkins

You’d be working with me

I’m Will Hawkins. Someone in my family worked at a pregnancy center, and when I found out about the Google Ad Grant I asked if they were using it. They weren’t. I set it up for them and they saw excellent results. I figured there were other centers across the country in the same boat.

That’s why I do this. There’s no team passing your account around. The person you talk to on the first call is the one building your campaigns and answering your emails.

The name comes from Matthew 5. You don’t light a lamp and hide it under a basket. You put it on a stand so the whole house can see. That’s what I want for your center.

The fine print is short

  • The application is free, whether you hire me or not.
  • Month to month. Cancel whenever you want.
  • Your second month doesn’t bill until your ads are live.
  • The Google Ads account belongs to your center. If you leave, it goes with you.

Let’s look at your county together

It’s a 30-minute video call. I’ll pull up what women near you see when they search, and we’ll check whether your center qualifies.

Taking it to your board? I’ll send a one-page plan and a short video they can watch at the meeting.

Rather email first? will@lampstandgrowth.com

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